The blog post associated with this file argued that most programmers don't read enough technical books and provided a curated "top 10" list to fix that. The 7-Zip archive was a way to make that curated knowledge immediately accessible to his readers.
This specific file name is tied to Atwood's 2005 post titled (or similar "Recommended Reading" posts).
The file refers to a compressed archive associated with a well-known blog post by Jeff Atwood on his site, Coding Horror . Origin and Purpose
yeah i doubt lone star is promoting their beer as the final stage in an awful relapse and the last resort of beer of said alkie. sorry.
Yeah, real good product placement, the drink of choice for a alcoholic nihilist. Are proof readers with brains hard to come by or something?