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Used to create "hypnotic effects" and symbolize passion or love, though it can also represent danger.

Uses the image of a ladder to signify that knowledge is built step-by-step. 123575

Often used on educational billboards to represent success, achievement, and luxury. Used to create "hypnotic effects" and symbolize passion

This study explores how schools in Buea, Cameroon, use visual elements on billboards—such as colors, fonts, and slogans—to attract students and parents. It breaks down the "hidden meanings" behind these advertisements using semiotic theories. 123575

Billboards often feature students in graduation gowns or using technology (like laptops) to symbolize modernization and a guaranteed path to a successful career.

In a multilingual context like Cameroon, billboards must navigate cultural and linguistic differences to ensure the persuasive message isn't lost in translation.