: Use bullet points, bold text, and short sentences to make the post "scannable" [1, 5.3].
: Define who you are writing for so the tone matches their needs [22]. 124450
: Include your target keyword in the URL, title, and the first 100 words of your content [26]. 4. Review and Publish : Use bullet points, bold text, and short
: A free tool from Google that is very straightforward to set up [7]. : Use bullet points
: See how the post looks on mobile and desktop before hitting "Publish" [4].