126464 Official

The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary

Reflects the high demand for sports icons as brand ambassadors. 126464

In 2022, the Indian sports industry experienced a staggering , reaching a total revenue of INR 14,190 crore (approximately $1.7 billion). This surge was driven by a combination of high-octane cricket properties, a post-pandemic rebound in emerging sports, and a massive increase in media spending. 2. Key Revenue Drivers The following report summarizes the key findings from

After a hiatus due to the pandemic, sports like Kabaddi, Marathons, and Golf saw a growth of 123% , signaling a diversifying interest among Indian fans. a post-pandemic rebound in emerging sports