As noted in Capgemini’s Research Institute report , 58% of consumers believe that immersive experiences will influence their next purchase. For brands like FootJoy, these experiences are no longer optional—they are the key to driving loyalty and making digital engagement feel human again.
: Developed a mobile-first digital experience featuring playful animations and custom illustrations, leading to a 20% increase in checkout completion on mobile. 1600x900 Capgemini's LYONSCG Creates Immersive ...
By focusing on "the human experience of technology," Capgemini and LYONSCG are proving that even the most technical e-commerce platform can be a source of wonder and emotional connection for the consumer. As noted in Capgemini’s Research Institute report ,
In the world of high-end retail, the challenge has always been how to translate the tactile, premium feel of an in-store luxury experience to a digital screen. When FootJoy launched its FJ1857 collection, it didn't just need a website; it needed a digital stage that reflected over 150 steps of craftsmanship. By focusing on "the human experience of technology,"
The hallmark of the FJ1857 collection is its luxury. To convey this, LYONSCG designed an immersive homepage that greets visitors with an engaging video overlay and high-resolution photography. This isn't just about showing a product; it’s about inviting the customer into the shoemaking process.