Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security.
John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic. 24kGoldn, Lil Tecca - Prada (Official Video)
The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall. Memorable moments include 24kGoldn leading a posse of
The production was handled by SHOTCLOCK , with executive producer Harrison Corwin and production designer Alex Lepkowski. Video Narrative & Fashion Highlights The production was handled by SHOTCLOCK , with
While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact
The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.
The single reached #71 on the Canada Hot 100 and #18 on the New Zealand Hot Singles chart.