3 Key Trends That Will Affect The World Of | Public Relations In 2017

Messages with photos or graphics were found to be accessed 180% more often than text-only releases, leading many firms to adopt "visual PR" as a standard practice. 5 Key PR Trends to Watch in 2017 - PRNEWS

As mobile video traffic grew—projected by Cisco to hit 75% of all mobile traffic by 2020—PR professionals prioritized visual engagement over text-only pitches. Messages with photos or graphics were found to

This became the top trend for PR pros (88% importance rating), as agencies moved toward creating multi-channel content that lived across blogs, social feeds, and news sites. and news sites.