: Individuals over 40 are increasingly using live streaming on platforms like YouTube and Facebook to build authentic communities around niche hobbies and shared life journeys. Future Trends to Watch in 2026
: 91% of Gen Xers use the internet regularly, and 90% own smartphones.
: 75% of Gen X viewers actively seek out media that relates to their past. In response, streaming platforms in 2026 are pivoting toward licensing classic films and beloved TV series with "proven rewatch power" to keep this demographic engaged between new releases. Genre Preferences: Grounded in Reality
: This age group remains the most consistent audience for drama and crime fiction.
