A Malware Threat Avoidance Model For Online Soc... Apr 2026

: The perceived effort, time, or financial cost of implementing the protection.

: A unique OSN factor where social interactions and community awareness systems (e.g., video animations or peer alerts) influence a user's decision to avoid threats. Integrated Defense Framework A Malware Threat Avoidance Model for Online Soc...

A comprehensive for Online Social Networks (OSNs) integrates psychological motivation theories with technical safeguards to protect users from social-engineering-based attacks. Core Theoretical Foundation: TTAT-MIP : The perceived effort, time, or financial cost

: Users evaluate their susceptibility (likelihood of infection) and the severity (impact of negative consequences) of the malware. Avoidance Evaluation : Motivation to take action depends on: Core Theoretical Foundation: TTAT-MIP : Users evaluate their

A robust avoidance model must combine these human-centric motivations with technical and procedural layers:

: The user's confidence in their ability to use the safeguard correctly.

A leading model in this field is the . It posits that user motivation to avoid malware is driven by their perception of the threat and the perceived effectiveness of the solution.