: The video features a surreal, high-energy environment filled with dancers, acrobats, balloons, and even a horse, contrasting the light and dark themes of her internal conflict. Fashion as a Tour De Force
Adele's music video, released on January 12, 2022, is a visually striking, black-and-white masterpiece directed by Sam Brown, the same director behind her iconic “Rolling in the Deep” video. The Meaning & Symbolism Adele - Oh My God (Official Video)
: Represents Adele taking charge of her life and letting go of her past struggles. : The video features a surreal, high-energy environment
: A custom dress and regal capelet inspired by their Spring/Summer 2022 collection . : A custom dress and regal capelet inspired
The song serves as an empowering anthem about Adele’s "social reintegration" after her divorce, exploring her first tentative steps back into the dating world.
Described by Vogue as a "high fashion tour de force," the video features three distinct custom couture looks:
: The grand finale look—a scarlet red satin corseted gown (though seen only in color in behind-the-scenes shots) paired with Cartier jewelry.