The project has been linked to tragic events, including the deaths of past participants, which prompted public outcry and reports from major outlets like RMF MAXX .

The organizers announced an end to the "freak gala" era, moving toward a traditional reality show format.

is a controversial Polish reality show and media project that centers on the competitive consumption of alcohol and "freak-fight" style social media events . Originally launched as a gala event, the brand is transitioning into an "AlkoRealityShow" format for 2026. Overview and Format

The brand has faced significant criticism due to its promotion of heavy alcohol consumption.

Owned by , based in Warsaw, the project began by organizing galas where internet personalities and "freak fighters" competed in various drinking-related challenges.

The next major iteration of the program is scheduled to debut in October 2026 . AlkoMaster (@alkomastertv) • Instagram photos and videos