Old Ways: Ama Lou - Same

You can watch the official music video on YouTube or read her full perspective on the track in her Clash Magazine interview .

Are you interested in a of the song, or perhaps her previous work like "TBC"? Ama - Same Old Ways (Official Music Video)

: Ama Lou often conceptualizes the visual world of her songs before finishing the production. For this track, she wanted to tackle the idea that "WE move the same and belong anywhere and everywhere," drawing directly from her own experience growing up. Song Breakdown Ama Lou - Same Old Ways

: Produced by Maestro The Baker, the track features an unassuming, sleek instrumental with subtle Afrobeat rhythms and layered 90s-inspired R&B harmonies.

While there isn't a widely circulated "essay" titled "Same Old Ways," the song and its accompanying visuals function as a rich cultural commentary. Released as part of her 2021 EP At Least We Have This , Ama Lou uses the track to explore themes of belonging, tradition, and the subversion of elitist structures. Themes and Cultural Context You can watch the official music video on

: The song serves as a reintroduction to the North Londoner's roots. Despite her international rise, she uses "Same Old Ways" to highlight her versatility—blending soulful R&B with a "brashly London-centric" rap style that utilizes British slang and patois.

: The track gained significant viral traction, even earning a public co-sign from Drake , who famously cited her as a major inspiration for his album Scorpion . For this track, she wanted to tackle the

: The music video, self-directed by Ama Lou and her sister Mahalia John, is set in a prestigious British boarding school. It intentionally subverts the "harsh reality of Black educational inequality" by showing Ama and her peers thriving and "fitting right in" to a space that has historically excluded them.