Released in February 2020, the song was born from a very relatable human experience: feeling low after a split and deciding to flip the script. Instead of staying home and "crying about you anymore," Anne-Marie wrote an anthem about choosing herself. The lyrics describe a day dedicated to pure self-indulgence—dyeing her hair, wearing an expensive dress she "can't afford," and eating whatever she likes. The Visual Narrative

: Lines like "God damn it's my birthday, everybody love me" are meant to be empowering mantras for listeners to feel confident on their own special day.

The Official Music Video (directed by Hannah Lux Davis) brings this "treat yourself" fantasy to life with a modern Cinderella twist: