Anthropologie 95%

: Under recent leadership, the brand has shifted toward digital storytelling and collaborations (such as with the New York City Ballet) to maintain its status as a "collectible" and relevant lifestyle brand. Anthropologie - App Store

: The Anthropologie App has integrated Apple's Visual Intelligence feature, allowing users to photograph items they see in the real world to find them or similar products instantly in the store. anthropologie

: The mobile app has been updated with a "Liquid Glass" design, providing a cleaner, more modern aesthetic that aligns with current digital trends for Gen Z and millennial shoppers. Inclusive Design & Brand Expansion : Under recent leadership, the brand has shifted

Anthropologie has recently enhanced its digital experience with several advanced features aimed at modernizing its boho-chic image and making shopping more inclusive and accessible. : Under recent leadership

: The popular private label Maeve is being upgraded to a standalone brand experience, featuring its own dedicated digital marketing strategy, including a Substack newsletter and exclusive catalog mailings.