Arbys Buying Buffalo Wild Wings -

The deal brought together two brands with complementary strengths:

: This represented a 38% premium over Buffalo Wild Wings' 30-day average stock price as of mid-November 2017. arbys buying buffalo wild wings

: At the time of the deal, Buffalo Wild Wings was a "star performer" that had begun to struggle with rising chicken wing costs and a slump in casual dining visits. The deal brought together two brands with complementary

Rather than absorbing Buffalo Wild Wings into Arby’s, the parent company formed to act as a shared services platform. This model was inspired by the hotel industry, where a single parent company manages a diverse range of brands—from budget to luxury—under one loyalty program. arbys buying buffalo wild wings