Ari Lennox - Bmo -

The music video, directed by , is a colorful homage to 90s R&B icons Missy Elliott and Total .

The chorus is a catchy interpolation of "Gichie Gichie ya ya," famously associated with "Lady Marmalade". Ari Lennox - BMO

The track became a fan favorite on social media and even received a remix featuring Doja Cat in 2020. Critics at Mini Music Critic noted that "BMO" kicks the album into a "realm of catchiness" that is unmatched by its peers. The music video, directed by , is a

The track is built on a heavy, head-nod-inducing bassline sampled from Galt MacDermot’s 1969 instrumental . This same sample was famously used in Busta Rhymes' "Woo Hah!! Got You All in Check," but "BMO" repurposes it into a "breezy and carefree" R&B groove. Producers Elite, Omen, and Ron Gilmore keep the arrangement minimal, allowing Lennox’s "lounge-like" voice to take center stage. Lyrical Themes and Vocals Critics at Mini Music Critic noted that "BMO"

Watch Ari Lennox bring the track's infectious energy to life in the official music video: Ari Lennox - BMO (Official Music Video) AriLennoxVEVO YouTube• Aug 6, 2019 Ari Lennox Album Review: Shea Butter Baby

"BMO" finds Ari Lennox at her most "snappy and playful". The lyrics tell the story of a newly formed relationship, comparing the excitement of romance to the joy of simple pleasures.

Reviewers from The Floor Magazine praise the song for its "sass and innuendo," describing it as a track that makes you feel light enough to get up and dance. Visuals and Cultural Impact