The video follows a playful, rebellious narrative where Avril decides to abandon her responsibilities and a clingy boyfriend to have a day of spontaneous fun:
For more insights, check out these behind-the-scenes clips and live performances: Avril Lavigne - What The Hell (Behind the Scenes) YouTube · AvrilLavigneVEVO avril_lavigne_what_the_hell_official_video
The official music video for "What The Hell" is a high-energy, narrative-driven story directed by Marcus Raboy that serves as Avril Lavigne’s "personal message for freedom". Released in January 2011, it was the lead single from her fourth studio album, Goodbye Lullaby . The Storyline The video follows a playful, rebellious narrative where
She escapes the house and immediately steals a taxi. Interestingly, the Ford logo on the taxi was digitally removed for the final cut. Interestingly, the Ford logo on the taxi was
While many fans speculated the song was about her divorce from Deryck Whibley, Avril has described it as a broad anthem about personal freedom and being "a little crazy" after being "good" for so long.
The video is well-known for its heavy product placement, featuring Sony electronics, Avril's Forbidden Rose fragrance , and her clothing brand.