Best Buy Christmas Commercial 2017 (100% Plus)

Ads heavily promoted Blue Shirt experts and Geek Squad agents , highlighting free in-home consultations to help customers find the "perfect holiday hookup". Impact & Market Positioning

The campaign aimed to differentiate Best Buy by being "quieter" and story-based, letting the high-tech manufacturers do the "heavy lifting" of product description while Best Buy focused on the . By emphasizing the "perfect gift" and expert service, Best Buy positioned itself as the definitive destination for high-stakes holiday shopping. Best Buy's CMO Provides Sneak Peek at New Holiday Ads

The retailer released a curated list of 30 must-have gadgets for the season, ranging from smartphones for single women to TVs for married couples. best buy christmas commercial 2017

Features a family in the "holiday homestretch" unwrapping their final gifts—a Samsung QLED 4K Smart TV and a Nintendo Switch —to total "family freak-out" levels of joy.

Highlights deals on Samsung smartphones, emphasizing the "pure holiday thrillers" found at Best Buy . Ads heavily promoted Blue Shirt experts and Geek

Best Buy introduced a "guaranteed lowest price" program on top brands like Apple, Sony, Dyson, and Samsung to drive traffic in the final weeks before Christmas.

CMO Whit Alexander noted that the campaign shifted focus from the products themselves to the reaction of the recipient and how that makes the gift-giver feel. Best Buy's CMO Provides Sneak Peek at New

The core idea was that tech gifts (like a new TV or console) are so special they should be saved for the very end of the gift-opening session. Key Ad Spots: