I Got Your Back (as heard in commercials for Best Buy) - song and lyrics by Andrew Simple | Spotify.
I Got Your Back (as heard in commercials for Best Buy) - Spotify best buy commercial song 2017
: The tracks created a sense of polished, high-end "know-how" rather than just high-energy retail hype. I Got Your Back (as heard in commercials
: Critics and viewers generally found the music choice nostalgic yet fitting for a modern electronics retailer, effectively bridging the gap between legacy reliability and new innovation. : A specialized spot featuring The Alan Parsons
: A specialized spot featuring The Alan Parsons Project to promote mobile deals through Sprint at Best Buy.
: Using multiple tracks from the same progressive rock group helped create a consistent brand sound for the entire holiday season.
The 2017 campaign's choice of provided a sophisticated, synth-pop atmosphere that leaned into the "tech" identity of Best Buy.