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: Fragrance is expected to be the strongest-performing category, while the use of aesthetic injectables continues to rise globally.

The following report explores the evolving "mature beauty" market, focusing on the consumption habits, motivations, and societal pressures faced by women aged 40 and older. Market Overview: The 40+ Beauty Consumer beuty milfs

The beauty industry is shifting its focus toward women aged 40+, a demographic previously underserved by mainstream marketing. This "mature beauty" market is driven by several key factors: : Fragrance is expected to be the strongest-performing

: Roughly 75% of women in their 40s define success as achieving a balance that fits their lifestyle rather than reaching the top of their career. This "mature beauty" market is driven by several

: The global beauty market is projected to grow by 5% annually through 2030 .

: Reports from Dove highlight that 8 in 10 women have been exposed to harmful beauty content on social media, often involving AI-generated, unrealistic images. Industry Trends to Watch (2025-2026)