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Margot Fraser, an American tourist, discovers the shoes in Germany and begins importing them to the US, where they first gain traction in health food stores.

Johann Adam Birkenstock is first registered as a "vassal and shoemaker" in Langen-Bergheim, Germany. birkenstockoffers

In 2021, LVMH-backed private equity firm L Catterton acquired a majority stake. The company went public on the NYSE in 2023. The "Birkenstory" Appeal Margot Fraser, an American tourist, discovers the shoes

Konrad Birkenstock develops the first anatomically shaped shoe last and a flexible arch support for factory-made shoes. an American tourist

Birkenstock maintains a unique market position by prioritizing . Their shoes are known for: History - Birkenstock Group