The track served as the centerpiece for a major metaverse event, bridging the gap between gaming and K-pop.

"Ready for Love" is a promotional collaboration between and PUBG Mobile , released on July 29, 2022 . Initially previewed in the group’s 2020 Netflix documentary, Light Up the Sky , the song finally debuted during the first-ever in-game virtual concert, " The Virtual ". It was later included as the eighth track on their second studio album, Born Pink . 🎮 The PUBG Mobile Collaboration

: Titled "The Virtual," the event featured 3D avatars of Jisoo, Jennie, Rosé, and Lisa performing their hits and debuting "Ready for Love".

: Over 12.5 million players worldwide viewed the in-game concert.

: The collaboration won the first-ever Best Metaverse Performance at the 2022 MTV Video Music Awards. 🎬 Music Video & Visuals

: Players could obtain custom performance suits and plane skins themed after the group.