Bon Jovi - Keep - The Faith (official Music Video)

: The video famously showcased Jon Bon Jovi's new, shorter haircut, which symbolized the band's evolution and their attempt to distance themselves from the fading "party rock" scene in the wake of the grunge revolution. The Core Message

: Much of the video follows Jon Bon Jovi and Richie Sambora through the streets of New York City . You see Jon sitting on a humble house stairway, riding a public city bus, and walking across the Brooklyn Bridge followed by a group of teenagers. Bon Jovi - Keep The Faith (Official Music Video)

Watch the official video to see how the band uses the grit of New York City to ground their message of hope: Bon Jovi - Keep The Faith (Official Music Video) BonJoviVEVO YouTube• Jun 16, 2009 : The video famously showcased Jon Bon Jovi's

: Richie Sambora is filmed performing his blues-influenced guitar solos on the Brooklyn Bridge and on Wall Street , locations that symbolize the structural "grit" of the city and the economic uncertainty of the early '90s. Watch the official video to see how the

For the band members, it was a personal statement of survival after years of exhaustion from their previous world tours, representing their "resurrection" as a unified group. 'Keep The Faith': How Bon Jovi Revitalized Their Sound

The video uses a mix of to juxtapose the band's "rock star" persona with the everyday human experience.