Bronny James signs NIL deal with Beats by Dre ... - FOX Sports
: Around the same time, Bronny also signed a significant deal with Nike , further establishing his high market value, which was estimated at approximately $7.4 million at the time of the signing. Bronny James signs NIL deal with Beats by Dre
: The deal was launched with a commercial featuring LeBron and Bronny playing one-on-one in their backyard. The ad highlighted a generational contrast in music, with LeBron listening to classical and Bronny to hip-hop. Product Promotion : The partnership focused on promoting the Beats Fit Pro Go to product viewer dialog for this item. Beats Studio Buds Go to product viewer dialog for this item. further establishing his high market value