Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection.
The phrase you're referencing is the full title of the book: by Remy Stern.
You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More! But Wait ... There's More!: Tighten Your Abs, M...
But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry
Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day? at Amazon for an in-depth look at how
Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work.
While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including: get one free" offer
The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase.