Provide a (e.g., "consumer psychology" vs "inventory logistics").
If you'd like me to find a specific or summarize a paper on a different marketing topic : Share the specific journal name . buy 2 phones and get 1 free
: Research from the Journal of Business Research (2020) found that consumers significantly prefer "Free" deals over equivalent percentage discounts. Using eye-tracking technology, the study proved BOGO-style deals capture more immediate attention, especially at higher discount levels. Provide a (e
: The word "free" acts as a powerful psychological trigger that increases a product's perceived value far beyond its actual monetary worth. : This paper in Operations Research (2021) examines
: For higher-value electronics like phones, these deals are often used as "introductory pricing" to quickly gain market share or clear out older models before a new launch.
: This paper in Operations Research (2021) examines the "point pressure" phenomenon, where a consumer's likelihood to buy increases as they get closer to reaching the "free" threshold (like buying the third phone to get the discount). Core Findings on B2G1 Strategies
: Published in Production and Operations Management (2025), this study analyzes how retailers use "Buy 2 Get 1 Free" to differentiate between customer types and clear out inventory more effectively than standard percentage discounts.