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: ASICS aims for a DTC penetration of 40% or more, focusing on high-margin lines like GEL-NIMBUS, GEL-KAYANO, and NOVABLAST.

ASICS currently holds an estimated 11% global market share in running shoes. The company is executing a "Mid-Term Plan 2026" to transform into a Global Integrated Enterprise, focusing on regional profitability and digital expansion. buy asics online

: Beyond running, ASICS is aggressively targeting the tennis, pickleball, and padel markets. Official Online Shopping Channels : ASICS aims for a DTC penetration of

: The OneASICS program has reached approximately 19.3 million members as of early 2025, with a target of 30 million by the end of 2026. : Beyond running, ASICS is aggressively targeting the

Buying ASICS online in 2026 is increasingly driven by direct-to-consumer (DTC) channels, with e-commerce expected to account for 20% of global sales by the end of the year. While the official ASICS website is the most secure primary source, the brand is also expanding its presence through authorized digital retailers and a global membership ecosystem.

ASICS Global - The Official Corporate Website for ASICS and Its Affiliates