Buy Columns Guide

: Look for writers who can "show, don't tell" by using concrete details, dialogue, and body language to make their points.

: Columns are defined by their frequency. Decide if you are buying a weekly, bi-weekly, or monthly piece to build a regular audience. buy columns

If you are looking to purchase or commission a column for your site or publication, follow these best practices: : Look for writers who can "show, don't

: Clarify if you are buying "first serial rights" (the right to be the first to publish) or full ownership of the text. Tips for Briefing Your Columnist If you are looking to purchase or commission

To get the best value for your purchase, provide your writer with a clear framework: : Who is the reader?

a practical guide to writing a column that people will love to read