: Protects original creative works like books, music, and art . It is automatic upon creation .

If you are looking to "buy" or protect a name, you are likely seeking protection rather than Copyright. Under intellectual property law, names, titles, and short phrases generally cannot be copyrighted . Trademarks are used to protect brand names, logos, and slogans that identify the source of goods or services . Summary of Name Protection

: Protects brand names and logos used in commerce . Registration requires a filing fee and proof of use . Step 1: Research and Clearance Search