: To help founders Larry Page and Sergey Brin maintain control, the company split its stock. GOOGL (Class A) : These come with one vote per share .
Buying stock "direct" traditionally refers to purchasing shares without a middleman brokerage. For , this path exists but has changed significantly over time. The "Direct" Path: Alphabet's Transfer Agent
: To make the stock more accessible (as the price had climbed into the thousands), Alphabet performed a 20-for-1 stock split . This brought the price per share down to a more "retail-friendly" level, making it easier for individuals to buy whole shares. Current Market Sentiment (April 2026)
The fees of a direct purchase plan can be compared against a standard brokerage account.
: Alphabet offers a plan that allows individual investors to buy shares directly through Computershare's DirectStock program . Entry Requirements :
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