The story of "buying a GoPro Hero" is one of a surfer’s frustration transforming into a multi-billion dollar global phenomenon that redefined how we document our lives. The Spark: A Surfer's Vision
: The company pivoted with the Digital HERO , which could record 10-second videos, quintupling revenues in just a year.
: The first product was a simple 35mm film camera in a waterproof housing that users wore on their wrists.