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Remains the hardest to get at retail; market premiums hit 75%+.

Buying a new Rolex in April 2026 requires navigating a shifting market where secondary prices are softening for most steel models while retail prices have risen due to recent global tariff and material cost adjustments. buy new rolex

Rolex implemented a significant global price increase on January 1, 2026, with U.S. retail prices rising by an average of , and some precious metal models seeing hikes of up to 14% . This was largely driven by a 15% U.S. tariff on Swiss imports and record-high gold prices, which surpassed $5,000/oz in early 2026. Collection Average Price 2026 Retail/Market Notes Oyster Perpetual Go to product viewer dialog for this item. Remains the hardest to get at retail; market

Entry-level; new special "Jubilee motif" dials start at $6,750. retail prices rising by an average of ,

The Rolex Waiting List Explained: 2026 Edition - Luxury Bazaar