Entrants submit their details online. If selected, winners are notified in early September.

Buying online is a significant challenge due to its extreme rarity and high collector demand. Released annually on September 2nd to commemorate founder George Garvin Brown's birthday, this limited-edition 12-year-old vintage bourbon is primarily distributed through a strictly regulated online sweepstakes rather than direct online sales. Official Purchase Method: The Online Sweepstakes

Winners must pick up their bottle in person at the Old Forester Distillery in Louisville, KY, during a designated window (typically September to December).

The most reliable way to secure a bottle at the manufacturer's suggested retail price (MSRP) is through the official Old Forester sweepstakes .

For the 2025 release, the sweepstakes window typically runs in mid-August (e.g., August 18–21).