The brand was born from Zanon's desire to move away from large multinational corporations and return to personal, intimate production processes. Today, RES/REI remains an independent, family-owned brand rooted in Northern Italy's rich eyewear manufacturing district.
Buying glasses is often described as a journey into the "world of timeless elegance," where each frame is treated as a unique work of art rather than a mass-produced accessory. Founded in 2011 by Oliviero Zanon in Treviso, Italy, the brand's name translates from Latin to "The Thing," reflecting a focus on existing objects with tangible substance and form. The Story Behind the Brand buy res rei glasses
The brand was born from Zanon's desire to move away from large multinational corporations and return to personal, intimate production processes. Today, RES/REI remains an independent, family-owned brand rooted in Northern Italy's rich eyewear manufacturing district.
Buying glasses is often described as a journey into the "world of timeless elegance," where each frame is treated as a unique work of art rather than a mass-produced accessory. Founded in 2011 by Oliviero Zanon in Treviso, Italy, the brand's name translates from Latin to "The Thing," reflecting a focus on existing objects with tangible substance and form. The Story Behind the Brand
