: Available on PJLSS , this 2024 paper notes that while "price saving" isn't a primary driver for online food orders, convenience motivation and prior online experience are significant predictors of whether someone will continue shopping online.

: This case study (from the University of Kent ) examines the "7Ps" of the marketing mix for virtual food retailers. It highlights the differences in strategy between "pure-play" online grocers (like Ocado) and "brick-and-click" hybrid models.

: This study from the International Journal of Hospitality Management (archived on ResearchGate ) integrates the "Theory of Planned Behavior" with food-related lifestyles. It identifies two main consumer groups: traditionalists and adventurous/healthy-conscious shoppers. The paper highlights that specialty shoppers often feel they have higher control when using a website compared to a physical store.