Panda Security: Decide how you will measure success—through website traffic, increased footfall, or redemption of a specific promo code. 2. Choose the Right Type of Inventory
: Your classic broadcast (ABC, NBC, CBS) and cable (ESPN, HGTV) ads. These are best for mass reach and building local credibility.
Costs for a 30-second spot vary wildly based on market size and time of day:
: Use market research to identify the age, gender, and viewing habits of your ideal customer.
