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The process hadn't been easy. He had spent months reviewing the Franchise Disclosure Document (FDD) , learning that while the big brand name brought instant customer loyalty, it also meant he was legally tied to their fuel suppliers and couldn't shop around for better prices.
Are gas stations good businesses to acquire? : r/smallbusiness
The sun was just beginning to set over a quiet stretch of highway in Florida as Elias signed the final papers for his Shell Gas Station Franchise . It was the culmination of a year-long journey that started with a $450,000 dream and ended with the weight of a multi-million dollar commercial loan on his shoulders.
On his first day, the reality of the business hit him. A customer complained about the $4.50-per-gallon price tag, not knowing that Elias only cleared three to seven cents of profit on every gallon after the franchise took its cut. He realized quickly that the gas pumps were essentially a “loss leader” —their only job was to get people out of their cars and into the convenience store.
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