Buying Email Lists Legal Instant
1. United States: The CAN-SPAM Act
: Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $53,088 . buying email lists legal
In the U.S., it is to purchase an email list. The federal CAN-SPAM Act regulates the sending of commercial emails rather than the acquisition of the addresses. The federal CAN-SPAM Act regulates the sending of
: A list broker's generic consent (e.g., "sharing with partners") rarely meets the GDPR threshold for the specific buyer to send marketing materials. Therefore, using a purchased list often violates CASL
: Guidance from the CRTC indicates that consent typically does not transfer when a list is sold as a standalone asset. Therefore, using a purchased list often violates CASL because the sender lacks the required prior consent. 3. European Union & UK: GDPR and PECR
: To send emails legally to a purchased list, you must provide a clear opt-out mechanism, include a valid physical postal address, and ensure headers and subject lines are not deceptive.