Buying Leads On Zillow Apr 2026

Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models

Users on Zillow are often actively looking to buy or sell. buying leads on zillow

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices. Buying leads on Zillow primarily occurs through the

The Flex program minimizes upfront financial risk for high-performing teams. buying leads on zillow

You are often competing with multiple agents for the same zip code.