Your own internal data of existing customers and past leads. These typically yield the highest response rates (5–15%) because the audience is already familiar with your brand.
Sends mail to every household on a specific carrier route without needing individual names. Ideal for local businesses like restaurants or dentists seeking the lowest postage rates (~$0.247 per piece). Top Providers for 2026 An Interview with Paul Bobnak on Modern Direct Mail - Lob buying lists for direct mail
Built from public records like property tax filings and voter registrations. Best for broad targeting based on geography, income, or age. Your own internal data of existing customers and past leads
Targets individuals during major life events, such as New Movers or New Homeowners , who typically spend 5–10x more in their first six months of residence. Ideal for local businesses like restaurants or dentists
Direct mail lists are physical address databases used for targeted marketing, with 2026 market rates ranging from for consumer data and $0.10 to $0.50 for business contacts. Unlike digital lists, high-quality physical lists must be updated via the USPS National Change of Address (NCOA) every 90 days to ensure accuracy. Core Types of Direct Mail Lists