Especially in emerging markets, guests prioritize safe and sanitary environments.
Research published in Bisma (2021) and Cogent Business & Management (2025) identifies the primary drivers of satisfaction for budget hotel guests: cheap hotels
Often cited as the most critical expectation for low-cost travelers. Especially in emerging markets, guests prioritize safe and
Focuses on core needs (clean rooms, bed, and sometimes breakfast) while omitting luxuries like spas or pools. Especially in emerging markets
The perceived balance between the price paid and the service received.
Academic research on "cheap" or budget hotels highlights that their success stems from a "no-frills" service formula designed to offer value-conscious travelers high-quality essentials at lower prices.