If you are looking for research papers or articles related to the phrase (often used as "Churn It Up" in business contexts) or academic studies on customer churn , here are some high-quality options: Business and Career Insights
: A practical article by Maranda Dziekonski on LinkedIn that discusses how to handle customer churn from a leadership and customer success perspective. Academic Surveys and Research Papers churn up
: For a "how-to" guide rather than a formal paper, Bombora provides a six-step framework for defining, cleaning data for, and training churn models. If you are looking for research papers or
: This study examines how adding unstructured data (like customer service notes) can improve the accuracy of standard churn prediction models. : A comprehensive survey that integrates fragmented studies
: A comprehensive survey that integrates fragmented studies across marketing, IT, and telecommunications to help researchers select the right churn definitions and models.
If your interest is more academic or technical regarding , these papers from ResearchGate and other repositories are highly cited: