Ciara used this video to transition into a more daring fashion era, which she describes as "pushing the attitude meter up".
: She prominently wears an ATL hat and cargos , which she considers her personal "armor" that reflects her Atlanta roots and military background.
Watch behind-the-scenes footage of the car dance sequence with Ciara and Ludacris: Ciara's Goodies DVD: Behind The Scenes of "Oh" Sean Morgan YouTube• Feb 27, 2015 Ciara - Oh (Official Video) ft. Ludacris
: Notable sequences include Ciara performing on top of a car while Ludacris raps his verse. Fashion & Style Era
: Notable cameos include Gucci Mane , Jazze Pha , and the group Boyz n da Hood . Ciara used this video to transition into a
Ciara famously described the choreography as the "real star" of the video, noting its intensity. : The moves were crafted by Devyne Stephens .
: The video was directed by Fat Cats , a team known for their urban music visuals. Fashion & Style Era : Notable cameos include
: It opens with Ciara sitting with a "little" version of herself, watching a video player. The camera then zooms into the player to reveal the world of the music video.