Coca-cola | Femsa Plows Ahead With Digital Wallet...

While Spin targets consumers, focuses on digitally transforming Femsa’s massive network of small retailers.

: As of late 2025, the Spin Premia loyalty program reached over 28 million users , with Spin by OXXO having previously surpassed 16 million active users. Coca-Cola Femsa plows ahead with digital wallet...

Coca-Cola Femsa is aggressively expanding its digital presence, transforming from a traditional beverage bottler into a tech-driven "phygital" powerhouse. While the conglomerate recently streamlined its fintech workforce to focus on profitability, it continues to invest billions into its digital ecosystem, anchored by the digital wallet and the Juntos+ B2B platform. The Fintech Anchor: Spin by OXXO 000 stores to provide cash deposits

: The wallet leverages OXXO’s physical network of over 24,000 stores to provide cash deposits, withdrawals, and payments in regions where traditional banks often have no presence. While Spin targets consumers