Colorado Creative Music Case Study Part 2 -

: Positioning the Darren Curtis Skanson label to compete with major international artists typically signed to giants like Sony Classical .

: Winning a larger custom market for the company’s broader range of products and services, such as "Acoustictheapy". Colorado Creative Music Case Study Part 2

To fund these ambitious goals, Skanson proposed creating new, highly saleable product lines—specifically those similar to the line—to provide the necessary capital. : Positioning the Darren Curtis Skanson label to

The case study identifies three major hurdles Skanson aims to clear: Skanson proposed creating new

: Expanding the audience for music specifically produced, played, and recorded by CCM musicians.