Buying a different brand of chips or shampoo every time. Driver: Curiosity and a desire for sensory novelty.
This happens when a product is expensive, risky, or bought infrequently. Consumers are highly involved and research heavily before deciding. Buying a first home or a luxury car . Driver: The need to reduce economic or social risk. 2. Dissonance-Reducing Behavior consumer buying behavior examples
The consumer is highly involved but sees little difference between brands. They buy quickly based on price or convenience but often seek reassurance afterward. Choosing a high-end mattress or jewelry . Buying a different brand of chips or shampoo every time