: Productions like Zuni Icosahedron’s Mathias Woo Detective Theatre (Hong Kong) use 3D projection mapping and immersive soundscapes to adapt classic novels into sensory experiences.

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Gaming is no longer seen as an activity for the young; it is becoming a for older generations.

: Streamers are pivoting to "classic" licenses and beloved TV series with high rewatch power to stabilize engagement between big original releases. 2. Immersive & "Phygital" Entertainment