: To ground the theme of reclamation, the visuals include "spellcasting" around a bonfire and a "spooky Ouija board experience".
: Enticing, coordinated dance routines with a group of diverse women emphasize community and shared empowerment rather than the solitary, "wicked" witch trope. Analyzing Devon Cole's 'W.I.T.C.H.' in Feminist Discourse Devon Cole - W.I.T.C.H. (Official Video)
: The lyrics, such as "Tell me why you so scared of a woman in charge?" , poke fun at the patriarchal fear of women who exercise control over their own bodies and sexuality. Visual Style and Aesthetic : To ground the theme of reclamation, the
Directed as a "first big production experience" for Cole, the official video on YouTube blends playful "frolicking" with occult-inspired imagery. Visual Style and Aesthetic Directed as a "first
Cole, a psychology graduate, approached the song with academic rigor, conducting weeks of research into the history of witchcraft and pop culture depictions like Sabrina the Teenage Witch .
