The file name ending in .part1.rar indicates it is the first segment of a split archive. You will need all parts (Part 1, Part 2, etc.) to successfully extract the .bin firmware file for USB burning.
This specific firmware is configured for 4GB eMMC storage. Download ATM30 PB801 1366X768 4GB ICONIC EMMC part1 rar
Supports standard modern display protocols like LVDS for LCD/LED panel integration. The file name ending in
Are you planning to this firmware via USB to fix a software issue like a boot loop?** Download ATM30 PB801 1366X768 4GB ICONIC EMMC part1 rar