: This paper focuses on the infrastructure required to support mass religious tourism, projecting a footfall of nearly 4 crore (40 million) visitors annually by 2031.
The is an annual mega-event that has become a subject of academic study focusing on urban re-imaging, religious tourism, and sustainable infrastructure development. The most relevant scholarly work specifically examining this event as a brand-building exercise is the study "Role of cultural fairs in re-imaging cognitive image of city brands" . Key Research Papers & Case Studies : This paper focuses on the infrastructure required
: A 2025 paper that analyzes the massive visitor data from 2022–2024. It examines the economic "multiplier effect" of festivals like Deepotsav alongside environmental pressures on the Saryu riverfront. Key Research Papers & Case Studies : A
The city glowed like never before as More than 2.6 million diyas were lit along the Saryu River during Ayodhya Deepotsav. And yes, Shivkhori Shrine And yes, Shivkhori Shrine : A 2026 case
: A 2026 case study detailing how state-led events and temple construction have driven a 25–40% surge in local real estate and created thousands of hospitality jobs. Significant Event Facts Ayodhya Deepotsav: 2.6 Million Diyas Set Guinness Record